One of the keys to being a good marketer is tracking. When you track, when you make a sale you can tell where it came from. You’ll know which of your ads, blog posts, articles, or emails is working.
To to this, you add tracking code to the end of your affiliate link.
Say you’re promoting 24 Hour Science Projects. Here’s the non-tracking link you would use:
The standard Clickbank hoplink would be: http://002.goaskmom.pay.clickbank.net/
the non-standard EZClickmate link: http://www.24hourscienceprojects.com/ezGaffurl.php?offer=packit&pid=2
When you make a sale like this, your sale statistics will not have any tracking information.
If, however, you add a code to the end of the affiliate link, you’ll be able to see where the sale ‘started’. The code begins with &pid= . Then you make up a code telling you where the sale begins. Here’s an example:
The standard Clickbank hoplink: http://goaskmom.packit.hop.clickbank.net?tid=parent
the non-standard EZClickmate link: http://www.24hourscienceprojects.com/ezGaffurl.php?offer=packit&pid=2&tid=parent
Then, when you go to your Clickbank account, you’ll see something like this:
Do you see the “TID” column? Look down and you’ll see ‘parent’. I know that those sales originated from copies of “The Non-Scientific Parent’s Guide to a Science Project” that I have sent people. (BTW, if I send you a guide with your links in it, the tracking code is already included.)
The other tracking codes tell me where the other sales started. One (tid=nl1231) came from a newsletter I sent out 12/31. You can make up the codes up to 28 characters long. Make them easy enough for you to be able to immediately tell how you made the sale. Oh – by the way. When you use a tracking code and click through to the Clickbank payment page, you can scroll down and see that the tracking code has been added to your affiliate link. Try it: http://www.24hourscienceprojects.com/ezGaffurl.php?offer=packit&pid=2&tid=parent.
Also look at the area that is circled. That is a sale that was made from a link that didn’t include tracking information. I need to track that link down…
For more advanced information, visit Clickbank’s information for affiliates. And when you figure it all out (there’s a LOT to it!), you can teach me!
Seriously, if you need help with tracking, let me know.